Tracking

Measure what really matters to drive your digital performance

What is tracking for ?

Without reliable tracking, it is difficult to effectively manage digital actions.

Many companies have data, but do not really know what they are measuring, nor if this data is reliable. Between poorly configured tools (hello GDPR banners…), incomplete indicators and figures that are difficult to interpret, decisions are often made without a solid basis.

Tracking allows you to structure the measurement of your digital actions, to follow the right indicators and to have reliable data to decide, arbitrate and optimise.

What we do concretely

We intervene to lay solid and actionable foundations :

Identify the key actions to measure based on your activity (leads, sales, interactions...)
Set up and configure Google Analytics 4 for reliable tracking of usage and conversions
Use Google Tag Manager to centralise and reliable the triggering of tags and events
Check the quality of the collected data and correct any inconsistencies

The goal is not to install tools to 'generate data', but to ensure that the information reported is accurate, understandable, and useful.

I’m interested

What this service brings you

Good tracking allows you to :

Identify precisely what generates results
Compare your performance on reliable bases
Detect the levers to optimise or to adjust
Steer your decisions based on clear data

You transform your data into a solid foundation for accurate analysis, optimization, and decision-making.

Do I need tracking ?

This service is relevant if :

You use Google Analytics without being sure of the reliability of the data
Your conversions are not clearly tracked or understood
You need solid foundations to steer your digital actions
You want to leverage your data without getting lost in the technicalities

It is particularly useful before implementing dashboarding, SEO data or A/B tests.

"Our consent mode was poorly configured, our data was not reliable. The tracking work allowed us to reset everything and start from a solid foundation to better understand the actual behaviours on the site."

Benoîte H.
Marketing Manager – E-commerce SME

"I thought my tracking was correct, but many things were actually not measured. Implementing tracking allowed me to see clearly and manage my actions with reliable data."

Nora A.
Beauty Independent

And then ?

Once tracking is in place, the data becomes truly actionable.

It can feed clear reports in Looker Studio, serve as a basis for SEO analyses, enable reliable A/B testing or support a more refined management of your campaigns and your site.

Tracking is the starting point of a data-driven performance approach.

Our other Tracking & Data services

SEO Data

A/B Testing

Dashboarding

Frequently Asked Questions

Our answers to the most frequently asked questions

What is the difference between GA4 and Google Tag Manager ?

GA4 collects and analyses data.

Google Tag Manager allows you to deploy and manage tags (conversion tracking, events, advertising pixels) without constantly modifying the site.

How can I tell if my current tracking is reliable ?

Data discrepancies, missing conversions, or inconsistencies between tools are often warning signs. An audit can verify the reliability and consistency of the tracking.

Is tracking useful even if my traffic is limited ?

Yes.

Setting up reliable tracking from the start allows for better decision-making, avoids misinterpretation errors, and anticipates volume increases.

How can I centralise my data from multiple tools ?

Data management allows you to connect your sources (website, CRM, Ads, emailing…) to obtain a unified view. The goal is to avoid silos and contradictory figures.

Contact